Massive Semantics to empower Touristic Service Providers

Now more than ever, it is becoming critical for businesses in the tourism industry to have a strong online presence. To achieve this goal, the proper usage of latest Web technologies, particularly schema.org annotations is crucial. In this paper, we present our e ort to improve the online visibility of Tourismusverband (TVB) Mayrhofen-Hippach and all touristic service providers in the Mayrhofen-Hippach region by creating and deploying massive semantic annotations according to schema.org, the de facto standard for structured data on the Web. The rationale for doing this is straightforward. Having schema.org annotations enables search engines to understand the content better, and provide better results for end users. As a direct consequence, Mayrhofen-Hippach region and its touristic service increase their online visibility and decrease the dependency on intermediaries i.e. Online Travel Agency (OTA).